MUSIC PRODUCTION, PLACEMENT, & PR
Emotionally engaging consumers with brands - through music
Music creates an organic way to position a product or service in a consumer’s mind, and when done properly - provides an artist with a relevant partner for additional resources, and delivers brand messaging in an organic and effective manner. Sound Business Recordings specializes in branding talented singers, musicians, and songwriters – so their music and genius can be heard around the world.
Recording artist Kat Lane’s talents include singing, song-writing, DJ-ing, professional dance, acting, and more. Sound Business Recordings (SBR) strategically co-wrote and developed 30+ songs for Kat’s debut album, procuring highly talented and Grammy-winning producers, musicians, mixing engineers, and mastering engineers to assist in creating and polishing the album. SBR also partnered on the creation of the artist’s imagery and positioning. Leading up to the launch of the single “Miami in the Summer”, SBR arranged for a number of promotional opportunities, ranging from walking the red carpet at high-profile events like the star-studded Children Mending Hearts – to booking select high-profile performances such as FIU’s Panthermonium and the nationally televised Breeder’s Cup Championships.
Long- and short-term brand partnerships were created to provide strategic platforms and expand the artist’s music to new audiences. Long-term relationships exist with both Sol Republic (headphones, speakers) and Juicy Couture (fashion, apparel) - while music video sponsorships were implemented with Good Belly probiotics, Eco Tools makeup applicators, Layla Cosmetics, and others.
For more information on Kat Lane, visit www.KatLaneMusic.com
Music partnerships are created across the board with Talent, from worldwide superstars such as Alicia Keys and Beyonce (integrating our client Snow Queen Vodka) to behind-the-scenes producers and influencers (Grammy-winning producer Supa Dups)