EVENT PARTNERSHIPS

The marriage of charitable celebrity and digital promotions

 

Clients:  ACUTEFRUIT (energy drink) SWEET BABY RAY'S (beef jerky)

Comedy Gives Back is a 24-hour live-streaming comedy event that benefits Malaria No More, a nonprofit organization with an aim to rid the world of malaria.  2013’s event took place in 3 countries, with 6 shows spread across Los Angeles, New York City, London, and Sydney.  Streaming was facilitated by Daily Motion, the 2nd-highest video-viewing site on the Internet (behind only Youtube)

Dane Cook, Jimmy Kimmel, Iliza Schlesinger, Zach Galifianakis, Retta, Kevin Nealon, Ben Stiller, Elizabeth Banks, Conan O’Brien, Rove McMannus, and many other influencers - helped to promote the event through performances, social media, exclusive videos, skits, and more. 

Integration of ACUTEfruit products on main stage with Dane Cook

Integration of ACUTEfruit products on main stage with Dane Cook

 
Integration of brands on main stage with Kevin Nealon

Integration of brands on main stage with Kevin Nealon

 
Integration of products on main daytime set

Integration of products on main daytime set

SOTC Multimedia Group integrated ACUTEfruit energy drink, Sweet Baby Ray’s beef jerky, and Bud Light beer into the Los Angeles portion of the event.  Integration included prominent placement of the products in all Los Angeles sets, leading to a constant branding throughout 12 hours of the show.  During the L.A. evening events, both ACUTEfruit and Sweet Baby Ray’s were strategically placed on-stage – creating association and irreplaceable promotional value for the brands.  Influencers, hosts, and the house band interacted with the products, and promoted them without hesitation – as it was all for a good cause. 

Integration of Bud Light and ACUTEfruit on daytime set with Zach Galifianakis

Integration of Bud Light and ACUTEfruit on daytime set with Zach Galifianakis

Celebrity influencers tweeted support to drive awareness in the weeks and days leading up to the 24-hour live streaming event:

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Brands were also promoted via in-stream lower-thirds, and additional support came from press releases and social media interaction between the organization and the brands, driving further interest towards the brands.  ACUTEfruit created a microsite around the event, incentivizing consumers to donate and get actively involved in ridding the world of malaria!

ACUTEfruit microsite custom created to support Event Partnership

ACUTEfruit microsite custom created to support Event Partnership

CGB was a globally trending topic on Twitter

CGB was a globally trending topic on Twitter

Sweet Baby Ray's co-promoting via social media conversation

Sweet Baby Ray's co-promoting via social media conversation

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Comedy Gives Back partners include a who’s who list of online powerhouses from Daily Motion, What’s Trending, College Humor, Comedy Bang Bang, Cracked, Team CoCo (Conan O’Brien), IFC, Earwolf, and more.  Press pickups came from New York Times, USA Today, Yahoo!, Laughspin, Variety, and more. 

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Comedy Gives Back has a slate of 8 major events planned for 2014, including the live fundraiser and partnerships at SXSW, Just for Laughs, Movember, Good Morning America, and more.