S.O.T.C. Multimedia Group specializes in entertainment marketing at the highest level of the Film, Television, and Music industries. We leverage our network of high-profile partners and highly-coveted celebrity relationships - to provide our brand clients a platform to get their message to their target audience.
Our planning philosophy is based on creating unique perspectives (for longevity) coupled with immediate targeted awareness (through high-profile partnerships). To simplify, we take your marketing goals and accompanying timeframes - and help you to quickly and efficiently meet these goals through a variety of exciting and entertaining avenues. The result: campaigns that grab consumers' attention AND get them to stick around and watch the end credits!
Our company capabilities include:
- 360 Degree promotional campaigns
- Product Placement for Film, Television, Music Videos
- Social Media campaigns
- Celebrity partnerships and endorsements
- High-profile event activations
360 Degree promotional campaigns
Campaigns that leverage a multitude of avenues including but not limited to: celebrity partnership for television or radio, social media activation, on-site event activation, custom digital or social content, co-branded imagery, charitable partnerships, and more.
Product placement for Film, Television, Music Videos
As opposed to traditional advertising - which promotes brands in between the featured content - product placement is the inclusion of a product or brand within the context of a show, film, music video, or other media. Good product placement helps brands create an emotional and organic bond between a character and the brand being placed - and transfers that bond from the fans of that character or set - to the brand.
Social Media campaigns
A relatively new and fast-paced avenue for brands to connect directly with their end consumers, social media creates a dynamic relationship that just a few years ago would have been impossible. Our programs involve creative social media contests and celebrity social media partnerships, both of which excite consumers and substantially spike engagement with a brand's account. Primary social media targets are Facebook & Twitter (with some focus on Instagram, Pintrest, Tumblr, and others)
Celebrity partnerships and endorsements
Partnerships range from leveraging celebrities on spot occasions to boost social media or event activation awareness - to full scale endorsement campaigns inclusive of Television commercials, exclusive content, social media partnerships, on-site activations, use of likeness on packaging and POS, and much more.
Whether on-site or live-streaming on the Internet, event activation gives consumers a chance to touch and feel your product, while also offering them a glimpse of your brand's values and interests. From high-profile film or television premieres, record release events, and comedy extravaganzas - to highly private and influential events in intimate settings - event activations help generate strong word of mouth starting with influencers and on down to the end consumer.
For more details on our services, associated costs, or any other questions - please Contact Us.