S.O.T.C. Multimedia Group specializes in entertainment marketing at the highest level of the Film, Television, and Music industries. We leverage our network of high-profile partners and highly-coveted celebrity relationships - to provide our brand clients a platform to get their message to their target audience.
Our planning philosophy is based on creating unique perspectives (for longevity) coupled with immediate targeted awareness (through high-profile partnerships). To simplify, we take your marketing goals and accompanying timeframes - and help you to quickly and efficiently meet these goals through a variety of exciting and entertaining avenues. The result: campaigns that grab consumers' attention AND get them to stick around and watch the end credits!
Our company capabilities include:
Tommy Lee Jones with Glenfiddich whiskey on The Company Men
- 360 Degree promotional campaigns
- Product Placement for Film, Television, Music Videos
- Social Media campaigns
- Celebrity partnerships and endorsements
- High-profile event activations
360 Degree promotional campaigns
Campaigns that leverage a multitude of avenues including but not limited to: celebrity partnership for television or radio, social media activation, on-site event activation, custom digital or social content, co-branded imagery, charitable partnerships, and more.
Product placement for Film, Television, Music Videos
As opposed to traditional advertising - which promotes brands in between the featured content - product placement is the inclusion of a product or brand within the context of a show, film, music video, or other media. Good product placement helps brands create an emotional and organic bond between a character and the brand being placed - and transfers that bond from the fans of that character or set - to the brand.
Social Media campaigns
A relatively new and fast-paced avenue for brands to connect directly with their end consumers, social media creates a dynamic relationship that just a few years ago would have been impossible. Our programs involve creative social media contests and celebrity social media partnerships, both of which excite consumers and substantially spike engagement with a brand's account. Primary social media targets are Facebook & Twitter (with some focus on Instagram, Pintrest, Tumblr, and others)
Oscar-winning producer, Grant Heslov, and teen superstars Jasmine V and Kat Lane pose with Crave Milk at the Children Mending Hearts fundraiser
Celebrity partnerships and endorsements
Partnerships range from leveraging celebrities on spot occasions to boost social media or event activation awareness - to full scale endorsement campaigns inclusive of Television commercials, exclusive content, social media partnerships, on-site activations, use of likeness on packaging and POS, and much more.
Event activations
Whether on-site or live-streaming on the Internet, event activation gives consumers a chance to touch and feel your product, while also offering them a glimpse of your brand's values and interests. From high-profile film or television premieres, record release events, and comedy extravaganzas - to highly private and influential events in intimate settings - event activations help generate strong word of mouth starting with influencers and on down to the end consumer.
For more details on our services, associated costs, or any other questions - please Contact Us.