Getting your brand into the hands that shape the world
Celebrity seeding is the act of getting your brand into the hands of celebrities, with the goal of having them utilize or promote the brand publicly and organically. Social media has provided the opportunity to further amplify and leverage these high points.
If You See Kay was an upstart wine brand looking to bring awareness in a saturated market. The brand has a tongue-in-cheek name, as well as edgy bottle artwork – we suggested pursuing some awareness-building placements until the right opportunity arose. SOTC Multimedia Group positioned the brand during the filming of the movie “Last Vegas” – and iconic actor Robert DeNiro posed for a photo with the bottle. Upon the film’s release in November 2013, we pushed If You See Kay’s social media department to post and promote the image during the release of the film. On a Facebook page that averages 20-30 “Likes” and 2-4 comments per post, the DeNiro / If You See Kay post garnered nearly 800 “Likes”, 20+ comments, and 40+ shares - a 3,250% increase over the past 6 months average! New client sales increased almost 300%, and recurrent client sales saw a 125% increase!
Piaget luxury watch brand was looking for a powerful way to promote their new White Gold Piaget Polo watch – a $40,000 timepiece that represents strength, leadership, and class. SOTC Multimedia Group arranged for Samuel L. Jackson to wear the watch in the iconic film “The Avengers”. Jackson plays the role of Nick Fury, leader of the Avengers (the good guys) in the fight against evil.
SOTC Multimedia Group arranged for 2 personal pictures of Sam Jackson with the Piaget watch. Piaget eventually posted and released the images to the press. Over 30 press websites around the world picked up the article and images, and Piaget’s Facebook posting received nearly 1,000 “Likes” on the image posting. Sales of the luxury timepiece increased 38% month-over-month, and the recurring impact is immeasurable. The Avengers ended up breaking numerous records, and currently sits as the 3rd-most watched film in movie history.